ERP, CRM and business applications sales recruitment.

ERP and the family of business applications

When we started placing IT salespeople 26 years ago, the market was much smaller.

The main business application markets were ERP, CRM and document management. To put that into context: Microsoft did not sell ERP, Oracle did not sell CRM until it bought Siebel, and Salesforce did not yet exist in Europe.

Since then, the ERP market has exploded. It has created a family of related products across finance, supply chain, procurement, analytics, HCM and operational software. Many of those markets can claim some lineage from ERP.

The distribution model has also become much more complex. Direct sales, partner channels, systems integrators, consulting firms and transformation services now sit around the same core market.

That complexity matters when hiring.

A salesperson who has sold SAP S/4HANA may fit a Microsoft Dynamics 365 Finance and Supply Chain Management role, but not a Sage X3 role. Another candidate may look less obvious on paper but be a better fit because they understand the buyer, implementation cycle, partner ecosystem and commercial environment.

That is where market knowledge matters.

We have placed IT sales Account Executives, Business Development Managers, Account Managers, Channel Managers and sales leaders across tier-one and tier-two ERP, CRM, supply chain and specialist business application vendors, as well as the services firms that implement and support them.

Using Journey and TRACE, clients get a clearer view of the market, the candidate options and the evidence behind the hiring decision..